Gold King Bullion is the Best ED Marshall Alternative

Looking for an ED Marshall alternative in the Phoenix metro area? If you want the best place to buy or sell gold and silver in Arizona, you’ve come to the right page. Gold King Bullion is a locally owned precious metals specialist that offers in-person, same-day service with 10 convenient locations valley-wide (serving Tempe, Phoenix, Scottsdale, Chandler, Mesa, Gilbert, Glendale, Peoria, Avondale, and Surprise).

Unlike traditional jewelers such as ED Marshall Jewelers, Gold King focuses exclusively on gold and silver – no diamonds, no watches, no coins-in-the-mail programs – which means higher payouts, transparent pricing, and a faster, friendlier experience. In this comprehensive guide, we’ll show you exactly why Gold King Bullion stands out as the top ED Marshall alternative for anyone in the Phoenix area looking to get the most value and convenience when buying or selling precious metals.

This article covers everything you need to know – from Gold King’s specialized services (like XRF gold testing with advanced analyzers) to the advantages of dealing face-to-face with a local expert instead of mailing your gold away. We’ll also compare Gold King Bullion head-to-head with ED Marshall Jewelers and even national online dealers (JM Bullion, APMEX, etc.) so you can make an informed decision. Let’s dive into why Gold King Bullion is the premier ED Marshall alternative for Phoenix gold and silver customers.

Table of Contents

• Why Look for an ED Marshall Alternative?

• Gold King Bullion: Phoenix’s Local Precious Metals Specialist

• 10 Convenient Locations Across the Valley

• In-Person Same-Day Service vs. Mail-In Programs

• High Payouts and Transparent Pricing

• Advanced Gold Testing (XRF Technology)

• Focused on Gold & Silver – No Gems, Watches, or IRAs

• Gold King Bullion: The Smartest ED Marshall Alternative for Key Differences

• Local Dealer vs. Online Sellers (JM Bullion, APMEX, etc.)

• Customer Experience: Transparency, Trust, and Convenience

• Conclusion: Your Best ED Marshall Alternative in Phoenix

Why Look for an ED Marshall Alternative?

ED Marshall Jewelers has long been a prominent jeweler and gold buyer in Scottsdale and Phoenix. So why might you be seeking an alternative to ED Marshall? The answer often comes down to specialization, convenience, and payout. While ED Marshall is a luxury jeweler dealing in everything from GIA-certified diamonds to high-end watches. This makes Gold King Bullion a compelling ED Marshall alternative for local buyers and sellers.

• Gold King Bullion is laser-focused on precious metals. This focus allows Gold King to serve customers who are primarily interested in the gold and silver value of their items – whether it’s scrap gold jewelry, bullion coins, or silver bars – rather than the designer brand or gemstones. Gold King Bullion has become a trusted ED Marshall alternative by prioritizing same-day transactions.

Many savvy Phoenix-area sellers and buyers have realized they don’t need a high-end jewelry store to get great value for their gold. In fact, opting for a dedicated gold dealer in Phoenix like Gold King often means faster service and better prices than a general jeweler can offer. For those exploring an ED Marshall alternative, Gold King Bullion stands out with ten local locations.

A fine jeweler’s expertise (like ED Marshall’s) is in diamonds, luxury jewelry, and timepieces. By contrast, Gold King Bullion’s expertise is entirely in gold and silver – making it the ideal ED Marshall alternative when your goal is to buy or sell precious metals with maximum efficiency and payout.

Additionally, some customers seek an ED Marshall alternative because they prefer a more accessible, neighborhood experience. ED Marshall Jewelers has a handful of stores (about five locations across the Valley), but Gold King Bullion offers double the locations – 10 in total – strategically placed across the Phoenix metro.

• This means there’s likely a Gold King store closer to you, reducing the drive time and making it easy to pop in for an on-the-spot appraisal or purchase. As a respected ED Marshall alternative, Gold King Bullion eliminates the hassle of mail-in services.

In short, if you want convenience, specialization, and top dollar for your gold or silver, choosing an ED Marshall alternative like Gold King Bullion is a smart move.

Finally, market conditions are a big reason to consider who you trust with your precious metals. Gold prices have been on a historic rise recently. In fact, gold surged above $3,500 per ounce in early 2025 amid strong demand, with prices still about 25% higher year-to-date after a banner 2024. Analysts even call 2025 “another epic year” for gold, forecasting average prices around $3,065/oz this year.

What does this mean for you?

• Every gram of gold is now worth more than ever, so where you choose to sell (or buy) matters tremendously. A specialized dealer like Gold King Bullion will base offers on the real-time market value and ensure you capitalize on these record-high prices. By contrast, going with the wrong buyer – or mailing your gold to some remote refinery – could mean leaving a lot of money on the table.

In summary, the soaring market and the desire for a local, trustworthy expert are why so many are seeking the best ED Marshall alternative in Phoenix.

Gold King Bullion: Phoenix’s Local Precious Metals Specialist

Gold King Bullion is a homegrown Arizona company dedicated solely to buying and selling precious metals. If you haven’t heard of Gold King yet, here’s what sets this business apart and makes it the premier ED Marshall alternative for gold and silver transactions:

Local Ownership & Arizona Roots: Gold King Bullion is a local business through and through – not a national chain or mail-in service. The company is based in Arizona, and it prides itself on serving the community with a personal touch. When you walk into a Gold King location, you’re dealing with local experts who understand Phoenix’s market and values. (For more on Gold King’s story and mission, see the About Us page.) ED Marshall alternative shoppers appreciate Gold King Bullion’s straightforward gold and silver process.

Precious Metals Focus: Unlike ED Marshall Jewelers (which sells diamonds, watches, and estate jewelry), Gold King Bullion’s entire business revolves around gold and silver bullion, coins, and scrap. This niche focus means every staff member is a precious metals specialist. They’re up-to-date on daily gold spot prices, know how to test metals accurately, and can answer detailed questions about gold purity, coin types, and more.

• When you visit Gold King, you won’t be distracted by display cases of diamonds or designer rings – you’ll find exactly what you came for: honest deals on gold and silver. As one ED Marshall alternative, Gold King Bullion appeals to those who value clarity and consistency.

In-Person Service, No Gimmicks: Gold King operates old-school in the best possible way – all transactions are done face-to-face at one of their 10 Arizona stores. There’s no mailing your gold to a P.O. box and anxiously waiting for a check. There’s no upselling of jewelry you didn’t ask for, and no pushing of complicated “gold IRA” investments either (more on that later).

• Gold King’s core value is providing same-day service: you bring in your gold or come to buy, and you walk out with your payment or product on the same visit. As an ED Marshall alternative, Gold King Bullion offers transparency and in-person service that many customers prefer.

Reputation for Honesty: In an industry that sometimes sees questionable players, Gold King Bullion stands out as a transparent and reputable dealer. They openly publish their buy/sell prices (yes, the actual prices they pay for gold per gram or coin, and what they charge for selling bullion) on their website every day for all to see. This transparency is practically unheard of at traditional jewelry stores.

• By posting live prices and having a consistent pricing policy, Gold King builds trust. Customers can verify that they’re getting a fair deal aligned with the market. It’s a major reason Gold King has become the go-to ED Marshall alternative – people appreciate a precious metals dealer that operates with full disclosure and integrity.

In short, Gold King Bullion is built for gold and silver customers. It’s not a sideline to a jewelry business – it is the business. That specialization, coupled with local ownership and honest practices, means that when you walk into Gold King, you’re likely to get a higher payout and a more knowledgeable service than at a multi-purpose jeweler.

It’s the difference between going to a generalist versus a specialist. And for something as valuable as your gold, a specialist is exactly what you need. ED Marshall alternative seekers often turn to Gold King Bullion for direct, no-nonsense deals.

(Interested in a broader look at Phoenix’s gold market? Gold King even compiled a Gold Dealers in Phoenix: Ultimate Guide which highlights how dedicated bullion dealers (like Gold King) operate versus other buyers. It’s a great resource if you want to see how various Phoenix gold buyers stack up.)

10 Convenient Locations Across the Valley

One of the biggest advantages Gold King Bullion has as an ED Marshall alternative is convenience. Gold King makes it easy for customers all over the Phoenix metro area to access its services by offering ten (10) convenient locations valley-wide. In contrast, ED Marshall Jewelers operates around five stores. Gold King’s wider presence means you’re likely just a short drive away from turning your gold or silver into cash or making a purchase on the spot.

Where are Gold King’s locations? They have stores serving all corners of the Valley. Whether you’re in the East Valley or West Valley, there’s a Gold King nearby. Their locations include: Tempe, Phoenix, Scottsdale, Chandler, Mesa, Gilbert, Glendale, Peoria, Avondale, and Surprise. Choosing Gold King Bullion as an ED Marshall alternative ensures a more localized, personalized experience.

• This extensive coverage is unique; you won’t find another independent gold buyer with as many valley-wide locations. It’s no exaggeration to say Gold King Bullion is “around the corner” for most Phoenicians looking for an ED Marshall alternative to handle their gold in-person.

All Gold King shops provide the same core services (buying gold, selling gold, silver deals, testing, etc.), so you can expect a consistent experience no matter which city you visit. Many of these Gold King locations are co-located within or adjacent to trusted pawn and coin shops – combining the convenience of a pawn shop location with Gold King’s specialized gold-buying expertise. ED Marshall alternative shoppers appreciate Gold King Bullion’s straightforward gold and silver process.

• For example, there’s a Gold King Bullion counter inside select local pawn shops. This partnership approach means extended hours and 7-day availability in some cases, while still ensuring you deal with Gold King’s trained gold specialists.
• Essentially, Gold King has embedded its service in neighborhood stores to be as accessible as possible. As one ED Marshall alternative, Gold King Bullion appeals to those who value clarity and consistency

Having 10 locations is not just about geography – it also means speedy service. If you have a few gold items to sell, you can drop by your nearest Gold King store on a lunch break or on the way home, without a major detour. There’s no need to trek across town to one flagship jewelry store. Customers often comment how convenient it is that they “didn’t have to drive far or fight traffic to get to Gold King” – an important consideration in the sprawling Phoenix area. The emphasis is on local, in-person convenience.

In contrast, if you choose a single-location jeweler or decide to use a mail-in service advertised on TV, you’re either driving long distances or waiting days/weeks for a transaction. Gold King Bullion solves that by simply being everywhere in Phoenix that customers need them.

Ten locations also signals that Gold King is a well-established operation – they’ve grown to cover the Valley because of high demand and customer trust. As an ED Marshall alternative, Gold King Bullion offers transparency and in-person service that many customers prefer

When looking for an ED Marshall alternative, a company with many convenient locations and a local footprint can often serve you better than one with fewer spots or a company based out of state.

(You can find all the addresses and maps for each store on Gold King’s 10 Locations page.)

Weave it into your routine – whether you’re in Scottsdale running errands or in Glendale after work, a Gold King store is nearby and ready to offer immediate service. This valley-wide presence is a major reason Gold King is considered the best ED Marshall alternative for busy Phoenix residents who value both their time and their money.

In-Person Same-Day Service vs. Mail-In Programs

In today’s world, you might have seen commercials or websites encouraging you to mail in your gold or use some online service to sell your precious metals. Even some national dealers and jewelers have mail-in options. However, Gold King Bullion has become a trusted ED Marshall alternative by prioritizing same-day transactions.

Gold King Bullion’s In-Person Service (Fast, Safe & Same-Day): At Gold King, everything is done face-to-face. You bring your items to the store; the staff will test and weigh your gold right in front of you, explain the evaluation, quote you a price, and if you agree, pay you on the spot in cash or check. The whole process often takes only minutes, and you leave with payment immediately.

• This transparent, immediate exchange is core to Gold King’s business. There’s no wondering if your package got lost, no waiting a week for a check to arrive, and no surprise deductions. You remain in control from start to finish. As a respected ED Marshall alternative, Gold King Bullion eliminates the hassle of mail-in services.
• As one Gold King guide notes, selling locally means fast cash, a safer process, and the ability to interact with your buyer – turning what could be a risky transaction into a straightforward, neighborly transaction.

– For anyone seeking an ED Marshall alternative, this same-day turnaround and personal interaction are huge pluses.

Mail-In Gold Services (Slow, Uncertain & Potentially Risky): Now contrast that with the mail-in route. If you choose a mail-in service (some jewelry buyers or refineries offer this, and even certain jewelers might if you’re remote), here’s what typically happens: they send you a mailing kit, you pack up your gold items and ship them off, then you wait for their appraisal and offer. If you accept, you get paid (eventually); if you decline, you hope they return your items safely.

– This process can take weeks. As an ED Marshall alternative in Phoenix, Gold King Bullion provides fair pricing and professional service.

• More troubling, mail-in services have a history of giving lowball offers. In a famous investigative test, ABC’s Good Morning America sent gold worth about $350 to several mail-in buyers – the offers came back as low as $66, only ~18% of the value! (One notorious company only raised the offer to $137 after being pressured.)
• There have been cases of mailed gold “mysteriously” getting lost or melted before customers could get their rejected items back. The bottom line: mail-in services often rely on convenience but at the expense of payout and security.
• Even an official consumer advisory noted that if you sell gold through the mail, you are basically relying entirely on the company’s assessment without witnessing it, and you could be stuck if something goes wrong.

– It’s no wonder experts frequently warn, if you have local options, avoid mail-in gold buyers.

Gold King’s Stance – No Mail-In, No Waiting: Gold King Bullion deliberately does not offer mail-in services. This is a conscious choice to ensure every customer gets the best treatment. Gold King wants to meet you, test your items with you present, and pay you same day – that’s part of their core value proposition. They know Arizona customers prefer immediate cash in hand rather than shipping valuables across the country and crossing their fingers.

• In-person service also means accountability and transparency: you see the process, you can ask questions, and you know who you’re dealing with. There’s a human face to the transaction, not just a faceless website. Especially with something as personal as selling grandma’s gold necklace or buying gold coins for your investment, most people feel more comfortable dealing locally.

– In Phoenix, Gold King Bullion has become the trusted ED Marshall alternative largely because of this insistence on personal, same-day service.

Even when compared to ED Marshall Jewelers, Gold King’s immediacy shines. ED Marshall of course handles transactions in-store too (they are local jewelers, not mail-in), but at ED Marshall you might go through a more drawn-out appraisal process especially if your item has gemstones or designer value to assess.

Gold King’s process is typically quicker because it boils down to metal weight and purity, pure and simple. No appointments needed, no “we’ll call you after we consult our gemologist” – just straightforward cash for gold based on live market rates.

To sum up, if you value your time and peace of mind, Gold King’s approach beats any mail-in scheme or lengthy consignment process. It’s fast, it’s transparent, and it happens in person. That’s the benefit of choosing an ED Marshall alternative like Gold King Bullion that prioritizes same-day service from a local Arizona team.

High Payouts and Transparent Pricing

When selling gold or silver, everyone’s biggest question is: “How much will I get?” With Gold King Bullion – the leading alternative to ED Marshall for precious metals – the answer is usually “more than you’d get elsewhere.” Gold King has built its business on offering high payouts to sellers and fair deals to buyers, supported by a level of transparency that’s rare in the industry.

Here’s how Gold King ensures you get top dollar:

Live Market-Based Offers: Gold is a commodity with a constantly moving market price (the “spot price”). Gold King Bullion pegs its buying offers very closely to the live spot price, minus only a small margin to cover refining and overhead. In practice, this means Gold King often pays 90%, 95%, even 98%+ of the gold’s melt value, depending on the item.

• For example, Gold King publishes that it pays about $3,166 for a one-ounce Gold American Eagle coin on a day when the spot price is around $3,199. That’s roughly 99% of spot – an extremely competitive rate for a dealer to pay a seller. By basing their prices on the real market and keeping margins thin, Gold King makes sure sellers maximize their cash.

Transparent Posted Prices: Unlike some places where you have to haggle or “trust” that a price is fair, Gold King Bullion actually posts its buy prices publicly on its website and in-store. Every day, you can check their Buy/Sell Prices page to see exactly what they pay per gram for 10k, 14k, 18k, etc., and what they’re paying for common gold coins and silver items. They also list what they sell gold and silver for.

• This level of transparency is virtually unheard of at traditional jewelry buyers or even many pawn shops. Gold King basically hands you the information to comparison shop and verify you’re getting a great deal. (ED Marshall’s website, by contrast, doesn’t list specific payout prices – you’d have to visit and get a quote.)

– By openly publishing prices, Gold King Bullion demonstrates confidence that its rates are at the top end of the market. It’s not a guessing game or a hidden formula; you know what you’ll get paid before you even walk in.

No Middleman – Direct Buyer: Gold King is an independent buyer and seller, not a refiner’s rep or a mail-in aggregator. They operate efficiently, often partnering with refineries or end-buyers directly, which means fewer middlemen taking a cut. That’s how Gold King can afford to pay you more. Many mail-in firms or smaller shops secretly take a big cut (20-30% or more) to then flip your gold to a refinery.

• Gold King’s model is leaner and local, returning more value to you, the seller. When you choose an ED Marshall alternative like Gold King, you’re effectively cutting out layers of markup and dealing direct with a top payer.

Honest Weight and Purity Assessment: High payouts aren’t just about the rate, but also making sure your items are properly evaluated. Gold King’s staff will weigh your gold on calibrated, certified scales in plain view, so you see the exact weight. They’ll test the purity with modern methods (XRF or touchstone tests) right in front of you. This protects you from any “shorting” on weight or misrepresentation of karat – unfortunately, tactics that can happen with less scrupulous buyers.

• A reputable buyer will always weigh and test your gold openly (as Gold King does). This honest assessment means you get paid for all the gold you actually have. In contrast, if a buyer were to, say, misidentify your 14k jewelry as 10k, they’d pay you less. Gold King’s expertise and transparency help ensure you get every dollar you deserve for the purity of your gold.

So, how does this compare to ED Marshall Jewelers or others? ED Marshall is known as a top gold buyer in the area as well, but as a high-end jeweler they may sometimes focus on pieces with added value (designer, diamonds) and might not always have the absolute best payout on raw scrap metal. Jewelers have higher overhead (plush showrooms, big inventory costs) which can factor into margins.

• In fact, one finance expert noted that brick-and-mortar jewelry buyers often can’t offer as high a price as specialized online buyers due to costs of maintaining stores. Gold King Bullion bridges that gap by having multiple modest partner locations and a streamlined operation, allowing them to pay you more like an online dealer would, yet with local service.

– It’s really the best of both worlds: the high payouts of a volume dealer plus the face-to-face convenience of a local store.

What about selling gold jewelry with diamonds or designer pieces? In those cases, a jeweler like ED Marshall might appraise the item for its brand or gem value, potentially offering more if the piece is resellable as-is. However, most used gold jewelry is ultimately bought for scrap value. Gold King’s policy is to buy gold for its metal content (they don’t buy stones), so they focus on paying the max for the gold itself.

• If you have significant diamonds, Gold King will generally remove them so you can keep them or they might refer you to a gemstone buyer. The key point: for plain gold items, broken jewelry, gold coins, bullion, etc., Gold King’s payouts are hard to beat. They even highlight in their educational materials that a gold-focused buyer will likely pay more for plain gold chains or broken rings than a jeweler would.
• Why? Because Gold King wants your scrap gold – that’s their specialty – whereas a jeweler’s primary business is selling new jewelry, so buying scrap is secondary.

In summary, choosing Gold King Bullion means you get more money for your gold and silver. Their business model of small margins made up in volume, plus radical transparency, plus expertise in precious metals pricing, ensures that sellers walk away feeling they got a very competitive (if not the highest) offer in town.

It’s a major reason Gold King has earned the trust of thousands of Phoenix-area customers as the number one ED Marshall alternative when it comes to payouts. With gold at record highs, you owe it to yourself to get the most cash — and Gold King Bullion is designed to help you do just that.

(For a step-by-step on maximizing your payout, check out Gold King’s guide on selling gold scrap near you – it offers insider tips on preparing your gold and explains how buyers calculate offers, reinforcing why an honest dealer is so important.)

Advanced Gold Testing (XRF Technology)

When selling or buying precious metals, accuracy is everything. You want to be sure that a gold item is actually the karat it’s supposed to be, or that a silver coin is genuine. This is where Gold King Bullion’s investment in advanced testing technology sets it apart as the go-to ED Marshall alternative for meticulous, trustworthy service.

• Gold King utilizes XRF gold testing devices – specifically the Thermo Fisher Niton DXL-800 XRF Analyzer – at key locations (such as their Tempe store and a West Valley location like Glendale) to provide cutting-edge metal analysis on the spot.

What is XRF and why does it matter?

XRF stands for X-ray fluorescence, a high-tech, non-destructive testing method that can determine the exact elemental composition of a metal sample within seconds. In plain terms, an XRF machine can tell you what’s in your gold – for example, it can confirm if a ring is 14-karat gold (58.3% gold content) and what other metals are alloyed with it. This is done by shooting X-rays into the item and reading the unique energy signature emitted back, which corresponds to specific elements. The result is a precise breakdown of gold, silver, copper, etc., in the item.

• According to a leading scientific instruments company, XRF testing is one of the most accurate and comprehensive methods for analyzing precious metal purity, providing results in seconds and generally considered the most reliable method for testing metalsims.evidentscientific.com. In short, XRF is the gold standard of gold testing.

Gold King Bullion’s use of XRF testers like the Niton DXL-800 means no guesswork in valuing your items. Consider the alternatives: Many old-school jewelers and pawn shops might still use acid scratch tests – rubbing a bit of your jewelry on a stone and applying acid to infer karat.

Acid tests are cheap and quick but not always accurate and can be subjective (plus they put a tiny scratch on the item). There are also electronic conductivity testers for gold, but those can be fooled by certain metals and provide only an estimate. In contrast, an XRF analyzer gives an objective, digital reading of purity to a high degree of accuracy without damaging the piece.

For customers, this means you can trust the results at Gold King. When they say your item is 18K 75% gold, you know it’s correct – you even can see the screen readout. This ensures you’re paid for exactly the gold content present. It also helps detect any fake or gold-plated items that unscrupulous sellers might try to pass off (which is reassuring if you’re buying gold).

• Gold King’s XRF will catch anomalies – for instance, if a coin has a tungsten core, surface XRF can sometimes miss it, but combined with weight checks, Gold King’s experts know how to spot such issues (for very high-value items like large bars, advanced techniques or drilling might be needed, but that’s usually beyond typical transactions).

The point is, Gold King Bullion invests in top-tier equipment so that customers of this ED Marshall alternative have full confidence in the authenticity and purity of their transactions.

At the Tempe and West Valley (e.g. Glendale) Gold King locations, where the Niton DXL XRF machines are available, customers often remark at how professional and high-tech the process feels compared to other gold buyers. You’re not taken to a back room mystery lab; the machine might even sit on the counter in view. It gives a reading nearly instantly: “Your ring is 58.5% gold, 30% silver, remainder copper, equivalent to 14K – value X.”

This level of transparency is empowering. As Kitco’s bullion glossary notes, XRF is “non-intrusive…used to determine the elemental composition” of materials – a perfect fit for a business built on trust.

Why doesn’t every gold buyer use XRF?

Mostly cost – these machines are expensive (a Thermo Fisher Niton device can run tens of thousands of dollars). Traditional jewelers like ED Marshall might rely on their experience with marks and acid tests, especially since they also deal in stones and brand-name pieces where metal content isn’t the only factor.

• But as a pure precious metals dealer, Gold King Bullion spared no expense in ensuring accuracy. They even highlight on their site that having reliable, precise tools like the Thermo Fisher XRF spectrometer is essential and one reason they invested in it.

It’s part of providing superior service and why Gold King is a trusted ED Marshall alternative – customers know they’re getting state-of-the-art treatment.

In summary, Gold King’s XRF gold testing means no doubts and no disputes. Sellers get peace of mind that the karat purity is correctly identified (so you’re paid fully for every percent of gold). Buyers get peace of mind that what they’re buying is genuine.

It’s a level of assurance that not all gold buyers or jewelers can provide. When you choose Gold King Bullion, you’re choosing a dealer that leverages technology to enhance honesty. That’s a powerful differentiator and one more reason this company has become known as the best ED Marshall alternative for gold and silver transactions in Phoenix.

(Curious about electronic gold testers? Gold King’s article on the Thermo Fisher XRF Analyzer explains why this device offers unmatched accuracy and speed in testing precious metals – a quick read that shows the depth of Gold King’s commitment to transparency and precision.)

Focused on Gold & Silver – No Gems, Watches, or IRAs

Another key distinction of Gold King Bullion, underscoring why it’s a prime ED Marshall alternative, is what they do not do. Gold King intentionally does not deal in diamonds, precious gemstones, luxury watches, or other high-end jewelry. They also steer clear of offering “investment” products like gold IRAs or other financial instruments. At first glance, this might seem like a limitation – but it’s actually a strength, reflecting Gold King’s core philosophy: do one thing, and do it exceptionally well.

No Diamonds or Precious Stones: If you bring a diamond ring to Gold King, they will evaluate and buy the gold in the ring, but not the diamond (they’ll happily give the stone back to you, or in some cases, they might arrange a referral to a gemstone buyer if you wish).

Why is this policy in place?

Because Gold King isn’t a jeweler or diamond appraiser – their expertise is the gold content. By not dabbling in gemstones, they ensure 100% of their focus is on getting you the best value for the metal. This is actually beneficial for many sellers.

• For example, if you have an old engagement ring that you just care about converting to cash, Gold King will swiftly pay you for the gold. A place like ED Marshall might examine the diamond and perhaps make an offer on it, but if it’s small or poor quality they may not attribute much value, or they might even decline it.

Gold King’s process is simpler: they remove any stones and weigh the gold. Some customers prefer this straightforward approach. It also means Gold King’s valuation process is faster (they aren’t going to spend an hour grading a gemstone while you wait). In essence, Gold King is a precious metals specialist, not a jeweler – and that specialization means they excel in their niche.

No High-End Watches or Collectibles: Similarly, Gold King isn’t a watch dealer. You won’t sell your Rolex or get a quote on an antique necklace’s collectible value from them. ED Marshall, being a fine jeweler, does trade in luxury watches and estate pieces.

• So if you have a Patek Philippe watch or a sapphire necklace, ED Marshall might be interested from a jewelry perspective. Gold King, however, stays in the lane of bullion and scrap metal value. This clarity of purpose is exactly why they can offer things like better scrap payouts – they don’t tie up capital in expensive inventory of watches or diamonds.

All their resources go toward dealing in gold and silver. For most people looking for an ED Marshall alternative, this is ideal. They’re usually looking to sell common gold items or buy bullion, not engage in complex jewelry sales. Gold King knows its audience and serves it perfectly.

No Coin Collections or Numismatic Upselling: It’s worth noting: despite the name “Bullion” in Gold King Bullion, the company primarily deals in bullion value of metals, not the collectible premium of rare coins. They will buy and sell bullion coins (American Eagles, Maple Leafs, bars, rounds, etc.) gladly, but they aren’t a rare coin dealer trying to sell you a 1799 Bust Dollar for numismatic value.

• This is good because it means if you’re buying gold from Gold King, you’re paying mainly for the gold content plus a small dealer premium, not some huge collector’s price. Some national dealers or coin shops try to upsell customers on “proof” sets or limited edition coins at high markups. Gold King’s approach is more straightforward – e.g., a one-ounce American Eagle for a few percent over spot, as shown on their price list.

If you’re selling, they pay for the metal weight (unless a coin has obvious extra collector value, which major ones usually don’t beyond melt). This again reflects focus on metal value above all.

No Precious Metal IRAs or Complex Investments: In recent years, many national gold companies heavily market “Gold IRAs,” which are retirement accounts where your IRA holds physical gold. Gold King Bullion has consciously chosen not to get into IRA sales or storage programs.

Why?

Because those are financial services that come with complexity, fees, and often a lot of aggressive sales tactics in the industry. Gold King prefers to keep things simple: you want gold, you buy it; you want to sell gold, you sell it. No strings attached. This is actually protective for customers. Gold IRAs can carry high fees for setup, storage, and management, and they’re not suitable for everyone.

• In fact, Investopedia notes that Gold IRAs generally carry higher fees than regular IRAs due to the costs of purchasing and storing physical metal. Gold King doesn’t try to convince customers to roll their retirement into gold or anything like that. They stick to cash-and-carry transactions – you buy gold, you take it home; you sell gold, you get your cash.

– For many people, especially those just wanting to liquidate some jewelry or buy a few coins as a hedge, this straightforward approach is preferred. There’s no “paperwork” or long-term commitment.

By not offering IRAs, Gold King also avoids any conflict of interest or long sales pitch. Some national companies might push an IRA because they get commissions on the sale of coins into the IRA at marked-up prices. Gold King’s philosophy is refreshingly old-fashioned: physical precious metals, real simple deals.

This means Gold King Bullion clearly distinguishes itself from both high-end jewelers and from those big online investment dealers. It occupies a sweet spot: the local, no-nonsense precious metal expert. This clarity is what makes it the perfect alternative to ED Marshall for someone who isn’t interested in designer jewelry, but rather in the gold value itself.

To recap, Gold King focuses on gold and silver exclusively. They don’t buy diamonds, watches, or antiques; they don’t run a pawn operation for electronics; they don’t sell you speculative investments or manage IRAs. And they certainly don’t offer mail-in gold buying as covered earlier.

This focused business model benefits customers because all of Gold King’s energy goes into being the best at what you actually need: honest, efficient gold/silver buying and selling. If your goal is to deal in precious metals with a specialist, Gold King Bullion is tailor-made for you. That’s a big reason it’s considered the top ED Marshall alternative in Phoenix – it fills a niche that big jewelers and generic pawn shops can’t, by zeroing in on precious metals and doing it better than anyone.

Gold King Bullion: The Smartest ED Marshall Alternative for Key Differences

Let’s put it all together and directly compare Gold King Bullion with ED Marshall Jewelers on the factors that matter most for Phoenix customers dealing in gold and silver. Both businesses buy gold, and both have served Arizona for years, but the differences are stark in many ways. Here’s a side-by-side look at why Gold King is the preferred ED Marshall alternative for many locals:

Scope of Services: ED Marshall is a luxury jeweler first and a gold buyer second. They offer GIA diamonds, custom jewelry, high-end watches, and also advertise buying of gold, diamonds, and fine timepieces. Gold King Bullion, on the other hand, is 100% focused on gold and silver transactions.

• They aren’t trying to sell you a Rolex or a bridal ring; their service is centered on buying your gold, selling you bullion, or trading precious metals. If you walk into ED Marshall with gold, you’re in a jewelry store environment; at Gold King, you’re in a precious metals environment. For someone interested purely in the metal value and quick sale/purchase, Gold King’s specialized scope is more fitting.

Number of Locations: ED Marshall Jewelers operates five locations (in Scottsdale, Chandler, Glendale, Avondale, and Surprise), primarily in upscale areas or jewelry districts. Gold King Bullion provides 10 locations, covering all those areas (Phoenix, Scottsdale, Chandler, Glendale, Avondale, Surprise, etc.) plus additional cities like Tempe, Mesa, Gilbert, and Peoria.

• Gold King’s greater presence means easier access and often shorter travel distances for customers across the Valley. No need to drive to a particular mall or jewelry row – there’s likely a Gold King near your neighborhood in Phoenix’s metro sprawl.

In-Store Experience: At ED Marshall, you might find a luxurious showroom with display cases of diamonds and fine jewelry. It’s a bit more of a traditional retail experience; you might take a number or be seated for a consultation, and if selling, they may evaluate items in a back office or with a specialist. At Gold King, the vibe is straightforward and transactional – typically a counter inside a coin or pawn shop where a Gold King representative will immediately start testing and weighing your metal in front of you.

• Many people find Gold King’s style more approachable and efficient. There’s no pressure to browse jewelry or discuss upgrades; it’s purely about your transaction at hand, which often means you’re in and out quicker. It feels more like visiting a currency exchange or bullion counter – by design.

Pricing and Payouts: This is where Gold King really shines as an ED Marshall alternative. Gold King publicly posts their payout rates and tends to pay very aggressively near spot price, given their specialization and lower overhead model. ED Marshall, being a large jeweler with significant overhead, may have slightly more conservative payouts (they need to profit on resale or refining and cover retail costs).

• While ED Marshall advertises being top gold buyer in Scottsdale/Phoenix, actual offers can vary depending on the item and who evaluates it. With Gold King, there’s a consistency and transparency in pricing that’s hard to beat.
• Customers frequently report that Gold King’s quotes were higher than offers from jewelry stores or other dealers – which is often the case when comparing a dedicated bullion buyer to a general jeweler or pawn shop.
• Also, Gold King pays cash on the spot; ED Marshall also pays promptly, but again the valuation approach might differ if your piece has diamonds (they might deduct for removing them, etc.). Net-net: if your goal is maximum cash for the gold weight, Gold King tends to have the edge.

Special Services: ED Marshall offers services like custom jewelry design, repairs, watch repairs, insurance appraisals at their locations. These are great if you have those specific needs (like fixing a Rolex or designing a ring). Gold King doesn’t do any of that – it’s not a repair shop or custom jeweler. Instead, Gold King offers services tailored to metal trading: free testing of metals, weighing, coin authentication, bullion sales. In Tempe and Glendale, Gold King’s XRF testing is a special feature (as discussed, ensuring precise purity readings).

• ED Marshall might rely on traditional assays and their gem lab for evaluations. If you want your jewelry piece evaluated for resale as jewelry (e.g., a vintage piece’s design value), ED Marshall might be better.

– But if you want your jewelry evaluated purely for gold content with hi-tech verification, Gold King is better. In other words, ED Marshall serves jewelry collectors; Gold King serves gold stackers and sellers.

Items Accepted: ED Marshall will gladly look at diamonds, luxury watches, estate jewelry, and even buy those if you’re selling. Gold King sticks to gold, silver, platinum metals. They will not purchase diamonds or pay extra for them. If you have an item that’s mostly gem value (like a diamond ring with minimal gold weight), ED Marshall might yield more for the diamond, whereas Gold King would only pay for the gold.

• However, for items like gold coins, bullion, scrap jewelry, gold bars, silverware, etc., Gold King will take those all day (and ED Marshall would probably take them too, but it’s not their main business). It’s worth mentioning:
• Gold King does buy silver and platinum as well, whereas ED Marshall focuses heavily on gold and high-end watches/diamonds. For example, if you have a bunch of silver bullion or sterling flatware, Gold King Bullion will weigh and pay for the silver – ED Marshall might also buy but their branding is more around gold and jewelry.

– As an ED Marshall alternative, Gold King offers a broader interest in various precious metal forms (coins, bullion, scrap) without being distracted by other luxury goods.

Selling vs Buying Focus: ED Marshall’s marketing is both as a place to sell your gold and a place to buy fine jewelry. Gold King’s marketing is as a place to sell your gold and also to buy gold/silver bullion (coins, bars) for investment. If you want to buy gold as an investment (say you want to purchase a few ounces of gold bullion or some silver coins),

• ED Marshall might have some inventory (they do deal in some bullion or estate coins possibly), but Gold King is directly set up for that. Gold King publishes buy-sell prices for various bullion products and often has them in stock. They can sell you common gold coins, silver bars, etc., at competitive rates.
• ED Marshall is more known for selling jewelry or watches to retail customers. So if “buying gold in Phoenix” is your goal, Gold King is arguably a better destination (and indeed they have a page about how to buy gold in Phoenix to guide new buyers).

– For investors and stackers, Gold King is the clear choice.

Atmosphere and Pressure: At ED Marshall, because it’s a high-end retail store, you might feel a certain pressure or formality – some customers have noted feeling more comfortable at a casual gold buyer than an upscale jeweler when selling old jewelry.

• Gold King’s environment is very casual and client-friendly. The goal is to make you comfortable during what can be an emotional process (selling heirlooms, etc.). Many have described Gold King staff as straightforward and low-pressure – they’ll give you a quote and let you decide, without trying to upsell or guilt you into a sale.
• ED Marshall employees are professional as well, but their aim could include showing you replacement jewelry or other services. In contrast, Gold King knows if you came in to sell gold, that’s what you want to do. This is a subtle but important difference in customer experience between the two.

In summary, Gold King Bullion vs. ED Marshall Jewelers can be thought of as specialist vs. generalist, fast vs. formal, and metal-centric vs. jewelry-centric. Neither is “bad” – they simply serve different needs. But if your primary need is maximizing value and convenience in gold/silver transactions, Gold King Bullion clearly emerges as the better fit – which is why it’s widely considered the best alternative to ED Marshall for selling gold or buying bullion in Phoenix.

To put it bluntly: Gold King Bullion was built for the gold and silver seller/buyer; ED Marshall was built for the jewelry connoisseur. Depending on which you are, the choice is obvious. And if you’re reading this far, chances are you’re more interested in the precious metal value, which means Gold King Bullion is your ideal ED Marshall alternative.

Local Dealer vs. Online Sellers (JM Bullion, APMEX, etc.)

We’ve compared Gold King to a local jeweler, but how about the big national players like JM Bullion, APMEX, Kitco, or other online gold dealers? Many gold and silver buyers in Phoenix might consider ordering from or selling to these online companies. It’s worth examining how Gold King Bullion – as a local Arizona dealer – stacks up against them.

• Spoiler: Gold King combines the best of both worlds by offering competitive pricing like online dealers plus the personal immediacy of a local shop, making it a compelling alternative not just to ED Marshall, but to national dealers too.

Buying Gold/Silver (Local vs Online): Online bullion dealers (JM Bullion, APMEX, etc.) have huge selection and often good prices for buying coins and bars. However, when you buy online, you typically have to: place an order, pay via bank transfer or card, often wait for payment to clear, then wait for shipping (usually insured mail) to receive your metal days or weeks later. There are also shipping costs or minimum orders sometimes.

• With Gold King Bullion’s local stores, if they have the bullion item in stock, you can buy it and take it home that day – no waiting on the mail. Many Phoenix investors like the ability to walk in, pay, and walk out with their gold, especially for smaller purchases. Also, no need to worry about porch pirates or lost packages.
• The prices Gold King charges are very competitive – for example, the spread on an ounce of gold might be roughly 4-5% above spot, which is similar to what you’d pay online once you include shipping or insurance.
• Plus, at Gold King you can often negotiate or get a slight break for cash or larger quantities, something impersonal websites don’t do.

– Bottom line: If instant gratification and personal service matter, Gold King is a fantastic option versus waiting on an online order.

Another factor: if you’re a first-time buyer, buying online can be daunting. Gold King’s staff can answer questions in person, show you different coin options, and help you make a choice (they even have a guide to buying a gold ring in Arizona for those considering jewelry pieces as an investment or heirloom). That human guidance and assurance (testing the coin in front of you, etc.) adds confidence which a random website cannot.

Selling Gold/Silver (Local vs Online): Many online dealers also buy back gold from customers. For instance, some advertise “we buy gold, ship it to us and we’ll pay you X.” While some reputable ones (like the two mentioned by a finance site, Alloy and Express Gold Cash) might pay close to spot, you still have to ship your metals to them.

• That introduces the same issues as any mail-in: shipping risks, waiting, not seeing the weighing, etc. The CBS News piece cited an expert who recommended carefully vetting reviews and ensuring insurance if you use such online buyers, as there have been cases of disputes or lost packages.
• By contrast, with Gold King Bullion, you walk in and get paid on the spot, as we’ve covered. No shipping, no uncertainty. Even if an online outfit might pay a percent or two more (which is not always the case – Gold King is very competitive), many people are willing to take slightly less to have immediate cash and no anxiety about mailing valuables away.

– As it turns out, Gold King’s payouts are so strong that most online dealers wouldn’t significantly beat them anyway – so you’re likely not sacrificing anything to sell local.

Also, local sales at Gold King mean no dealing with bank wires or delayed check deposits from an online buyer. You often get cash in hand (or a local business check you can cash same-day). For folks who want quick liquidity, that’s unbeatable.

Comparing to National Dealers (Trust and Overhead): One might wonder, large online dealers do huge volumes – does that mean they give better prices? It can, but they also have overhead like call centers, marketing, etc. Gold King’s overhead is lower (they’re local, lean, and don’t spend tens of millions on national ads). They pass those savings to customers. Plus, as a local business, Gold King values relationship and reputation in the community.

• They know a satisfied customer will return or refer friends. A big online company might not care if one customer feels shorted – you’re one of thousands, and their scope is nationwide.

– Gold King, as your neighborhood ED Marshall alternative, treats each customer as a neighbor whose word-of-mouth matters. That can translate into extra effort to give you a great deal and experience.

No Shipping Headaches: As briefly mentioned, buying or selling online entails shipping. For buying, that can mean waiting and possibly worrying about lost packages (though rare, it has happened – and then you deal with insurance claims). For selling, you definitely worry until the company receives it. There’s also the hassle of packing and maybe paying for postage/insurance up front. – –

• Gold King eliminates all that. Many who have tried both ways conclude that local transactions are just less hassle. If you can get nearly the same or better price locally, why bother with shipping? The only time online might win is if you live far from a city – which is not the case if you’re in Phoenix with 10 Gold King locations around!

Local Laws and Privacy: Selling in person at Gold King will require an ID (as per Arizona law for secondhand precious metal purchases), but you walk out with cash and the transaction is done. Online, you’ll be submitting personal details through a website, bank info for payment, etc. Some people prefer the relative privacy of a local cash deal. Also, a local dealer is bound by state regulations that protect consumers (like requiring scales to be certified, etc.). With out-of-state sales, you’re under whatever jurisdiction that company is in, which might have different rules.

In essence, Gold King Bullion positions itself not only as an ED Marshall alternative, but also as a convenient local alternative to national gold dealers. It offers competitive prices (often as good as the best online dealers), with none of the downsides of distance. That’s a compelling value proposition for Phoenicians.

You get the assurance of dealing with a well-regarded national-level quality (Gold King’s processes are on par with big players, as evidenced by their tech, pricing transparency, etc.) combined with the personalized service of a local shop.

To conclude this section: if you’re considering all your options – local jeweler, local bullion dealer, or online dealer – it becomes clear that Gold King Bullion merges the strengths of both local and online experiences. It’s specialized and efficient (like online), but personable and immediate (like a local business). That makes Gold King not just an ED Marshall alternative, but quite possibly an APMEX or JM Bullion alternative for Phoenix customers who want the best of both worlds.

(For more on the local advantage, Gold King’s blog on gold dealers in Phoenix and selling gold jewelry in Phoenix both touch on the differences between local shops and other options, reinforcing why going local can be safer and more rewarding.)

Customer Experience: Transparency, Trust, and Convenience

The success of Gold King Bullion as the leading ED Marshall alternative in Phoenix isn’t just about paying a few dollars more or having more locations. It also comes down to the intangible qualities – the overall customer experience. Gold King has earned a loyal following by focusing on transparency, trustworthiness, and convenience in every transaction. Let’s explore what that means for you as a potential customer:

Transparency at Every Step: We’ve mentioned Gold King’s transparent pricing, live quotes, and open testing. This transparency builds instant trust. From the moment you walk in, the process is explained clearly. Gold King staff will tell you the current market price of gold or silver (often they even have digital tickers or will check Kitco or similar in real-time).

• They’ll break down how they arrive at their offer: e.g., “Your item weighs 10 grams of 14K gold, which is 58.3% pure. That’s 5.83 grams pure gold. With gold at $X per gram today, that’s worth $Y, and our payout is $Y (which is, say, 95% of that value).” This level of detail not only educates the customer but shows that nothing is being hidden.
• Many customers at Gold King feel empowered because they actually learn about the process, rather than feeling mystified by a jeweler scribbling a price on a business card with no explanation.

Gold King also encourages customers to shop around if they want. Because their prices are posted, they’re confident. A transparent dealer isn’t afraid if you get a second quote elsewhere – in fact Gold King knows you’ll likely be back after you compare.

This honesty is refreshing in a market where some buyers rely on customer ignorance. As noted earlier, a reputable buyer should test and weigh openly and base the offer on purity and weight – Gold King does exactly that, embodying what a “reputable buyer” should be.

Trust and Reputation: Gold King Bullion’s reputation in the Valley has grown primarily through positive word-of-mouth. People trust Gold King because the company has proven consistent and fair. They’ve been in business for years and expanded to 10 locations, a sign that customers keep coming back (you don’t grow like that if you’re not treating people right).

• Also, Gold King often partners with established pawn shops and coin shops as mentioned – those businesses trust Gold King to operate inside their stores, which speaks volumes about Gold King’s integrity in the industry.

When searching for an ED Marshall alternative, it’s likely because you want a place you can feel comfortable dealing with for high-value items. Gold King’s hundreds of reviews and testimonials (check their site or ask around) typically highlight keywords like “honest,” “friendly,” “no pressure,” and “paid more than other offers.” That track record builds trust before you even step foot in the door.

• Meanwhile, ED Marshall certainly has a long-standing reputation too (mostly in fine jewelry), but if you’re not already their jewelry client, you might feel like just another gold seller. At Gold King, buying and selling gold is the main event, so you’re front and center.

Convenience and Speed: The convenience of multiple locations we covered, but let’s reiterate the speed of service. Many Gold King transactions are completed in 10-15 minutes. There’s typically no appointment needed. You can often be in and out with cash faster than it takes to grab a coffee next door.

• This is because Gold King streamlines everything for efficiency – their staff are skilled in quick evaluations, and there’s minimal paperwork (just a simple bill of sale and ID check). If you’ve ever tried to sell at a busy jewelry store or coin show, you know it can be slow.

– Gold King prides itself on prompt service, which customers deeply appreciate. Time is money, after all, and Gold King saves you both.

No Pressure, No Upselling: A huge part of a positive customer experience is feeling respected and not pressured. Gold King’s business model doesn’t require salespeople to push products on you. If you come to sell, they won’t try to convince you to instead trade in for a new diamond ring. If you come to buy bullion, they won’t push you to consider some obscure rare coin – they’ll sell you what you ask for with factual advice.

• This is different from some contexts: a jewelry store might say “why sell your gold for scrap? Perhaps we can set those diamonds into a new piece…” – which might be nice for some, but for others it’s just pressure when they just wanted to sell.
• At Gold King, if you say you want to sell and walk out with cash, that’s exactly what will happen, no guilt trips. Likewise, some online dealers are notorious for upselling (e.g., you order 10 silver coins online and then you get a call trying to convince you to buy rare coins or join an IRA program). Gold King does none of that nonsense.

– The experience is customer-centric: What are your needs? Let’s fulfill them plainly and efficiently. This respectful approach wins a lot of fans.

Knowledge and Education: Gold King staff are knowledgeable and often happy to share tips. They can answer why 24K is softer than 14K, how to tell if something’s plated, or the significance of a coin’s design. They might caution you if something you’re selling has more value as a collectible (occasionally, they might say “hey, this gold coin is a rare year, you might get more selling it to a collector on eBay than we can pay as bullion” – that honesty, even if it directs you elsewhere, is part of building trust).

• They also provide resources like guides and articles on their website (we linked several throughout this article) to help customers understand the market. This educational angle shows that Gold King isn’t just trying to transact, but also to inform – a hallmark of a company that values long-term relationships over one-off profits.

Safety and Security: Selling or buying precious metals can be sensitive. Gold King’s locations inside reputable shops provide a safe environment (security measures, cameras, etc., are in place). They also offer discrete service – if you prefer privacy, they can handle your transaction quietly without broadcasting it to everyone in the store.

• During transactions, you’ll notice they handle things professionally (counting cash twice, giving you a written receipt, etc.). All these little things make customers feel secure. ED Marshall, being a jewelry store, also has good security of course; the difference is at Gold King, security is balanced with a relaxed atmosphere, whereas some large jewelers might feel intimidating with armed guards, etc. Gold King finds a nice middle ground where you feel safe but not uncomfortable.

To sum up, the customer experience at Gold King Bullion is tailored to people looking for a fair, quick, and pleasant way to trade their gold and silver. It’s an experience where transparency builds confidence, trust is earned through consistent fair dealing, and convenience is paramount.

This is precisely why so many in the Phoenix area have made Gold King their go-to ED Marshall alternative. It’s not just about one or two things – it’s the whole package of how you’re treated and the value you receive.

In a market as personal as precious metals (which often involve family heirlooms or significant money), these qualitative factors are incredibly important. Gold King understands that. As a local business, they thrive only if you, the customer, walk away satisfied and tell others. And judging by their growth and glowing feedback, Gold King Bullion has hit the mark.

Conclusion: Your Best ED Marshall Alternative in Phoenix

After exploring all aspects – from pricing and payouts to services and customer experience – the conclusion is clear: Gold King Bullion is the premier ED Marshall alternative for anyone in the Phoenix metro looking to buy or sell gold and silver.

Gold King Bullion offers everything a gold seller or buyer could want: multiple convenient locations across Tempe, Phoenix, Scottsdale, Chandler, Mesa, Gilbert, Glendale, Peoria, Avondale, and Surprise; higher payouts driven by live market pricing and low margins; advanced testing for accuracy; a focus on immediate in-person transactions; and a friendly local touch backed by honesty and transparency. It has the feel of doing business with a neighbor – one who just happens to give you a better deal for your gold than anyone else around.

By choosing Gold King, you bypass the potential downsides of other routes. There’s no need to settle for a jeweler’s secondary attention (where you might get less for your gold because it’s not their main focus). There’s no need to risk mailing your valuables to some out-of-state operation and hoping for a decent offer. And there’s no need to navigate the process alone – Gold King’s experts guide you and ensure you’re comfortable every step of the way.

It’s also worth noting that Gold King Bullion manages to beat national competitors at their own game while maintaining a local presence. It’s quite telling when a local shop can match or exceed the efficiency of big online dealers and beat the personal service of big jewelers simultaneously.

• That unique combination has made Gold King a rising star in Arizona’s gold market. They’ve effectively modernized the gold-buying business (with transparent pricing and tech like XRF) without losing the old-fashioned principle of treating the customer fairly.

For residents of the Phoenix area, the choice boils down to what you value. If you value maximizing your cash, quick and simple transactions, and dealing with an Arizona-based company that truly specializes in precious metals, then Gold King Bullion is your best bet.

• It has repeatedly proven to be the better option than ED Marshall for those specific needs, which is why so many customers now consider Gold King their trusted partner for selling old gold jewelry or purchasing investment-grade bullion.

So, whether you found this page by searching for “ED Marshall alternative” or simply by looking for the top gold dealer in Phoenix, we hope it’s clear that Gold King Bullion stands ready to serve you. With gold and silver prices at historic highs, there’s never been a better time to take advantage – and Gold King will ensure you do so with confidence and maximum reward.

Visit one of Gold King’s ten locations today to experience the difference. You’ll see why countless Arizonans now choose Gold King Bullion as their go-to ED Marshall alternative for selling gold jewelry, coins, and scrap, or for buying precious metals at fair prices.

In the realm of gold and silver, knowledge, honesty, and local convenience are truly golden – and that’s exactly what Gold King Bullion delivers.

 

Sources: Gold King Bullion internal pricing and service guides;

Reuters market commentary on gold’s 2024–2025 rally reuters.com;

ABC News investigative report on mail-in gold offers goodmorningamerica.com; Evident Scientific analysis on XRF accuracyims.evidentscientific.com; Investopedia on Gold IRA feesinvestopedia.com;

Gold King Bullion’s educational articles on selling gold in Phoenix goldkingbullion.com and others for general context.

Ten Locations Valleywide

Live Gold Prices

Top Silver Prices